Fra Baudrillards helt ekstremt forførende 'De la Seduction':
'We remain perplexed and vaguely compassionate when confronted with cultures for which the sexual act is not a finality in itself, for which sexuality does not have the mortal seriousness of an energy to be liberated, of an ejaculation to be forced, a production at any price, or hygienic auditing of the body. Cultures that preserve lengthy procedures of enticement and sensuality, long series of gifts and counter-gifts, with sex being but one service amongst others, and the act of love one possible end-term to a prescribed, ritualistic interchange. Such proceedings no longer make sense to us; sex has become, strictly speaking, the actualization of desire in pleasure - all else is literature. An extraordinary crystalization around the orgasmic, and more generally, the energizing function.
Ours is a culture of premature ejaculation. Increasingly all seduction, all manner of enticement - which is always a highly ritualized process - is effaced behind a naturalized sexual imperative behind the immediate and imperative; realization of desire. Our center of gravity has been displaced towards a libidinal economy concerned with only the naturalization of desire, a desire dedicated to drives, or to a machine-like functioning, but above all, to the imaginary of repression arid liberation.
Henceforth one no longer says: "You have a soul and it must be saved," but:
"You have a sex, and you must put it to good use."
"You have an unconscious, and you must let the id speak."
"You have a body, and you must derive pleasure from it."
"You have a libido, and you must expend it," etc.
This pressure towards liquidity, flux and the accelerated articulation of the sexual, psychic and physical body is an exact replica of that which regulates exchange value: capital must circulate, there must no longer be any fixed point, investments must be ceaselessly renewed, value must radiate without respite - this is the form of value's present realization, and sexuality, the sexual model, is simply its mode of appearance at the level of the body.
Here is your desire, your unconscious: a psychic metaphor of capital in the rubbish heap of political economy. And the sexual jurisdiction is but a fantastic extension of the commonplace ideal of private property, where everyone is assigned a certain amount of capital to manage: a psychic capital, a libidinal, sexual or unconscious capital, for which each person will have to answer individually, under the sign of his or her own liberation.'
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